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Trades & Home Services
Answer every call while your hands are full.
A homeowner with a leak calls three trades and books the first one who answers. You cannot pick up from a roof — so we make sure something does.
Trades is the one industry where the missed call is not a symptom of the problem, it is the whole problem. A homeowner with water coming through the ceiling rings three numbers and books whoever answers — and you were under a house with your phone in the ute.
Challenges
Is your business facing these?
Stop losing jobs to missed calls — AI answers, qualifies leads, and books jobs while you’re on the tools.
Every one of these is a leak. Individually they look like the cost of doing business — added up, they are the difference between a good month and a great one.
- Calls missed while you are on the tools
- Quotes promised on site and never sent
- Emergency work going to whoever answered first
- No-shows and wasted trips across the city
- Invoicing and follow-up done late at night
- No reviews despite doing good work
Our AI Solution
The stack we deploy for trades & home services
Six components, wired together so an enquiry never has to be re-entered by a human. Each one below is configured for your workflow, not dropped in generically.
Component 01 of 6
AI Voice Receptionists
Answers from the roof, the crawlspace and the ute. Takes the address, the fault and the urgency while your hands are full.
A 24/7 voice agent that answers calls, books appointments and escalates urgent enquiries.
- Answers on the first ring, day or night
- Books, reschedules and confirms appointments
- Takes maintenance and after-hours requests
- Full call transcripts logged to your CRM
Component 02 of 6
AI Chatbots
Handles "do you service my suburb", "what does a callout cost" and "can you come today" without interrupting a job.
A trained assistant on every page that captures, qualifies and routes enquiries instantly.
- Trained on your services, suburbs and pricing
- Qualifies leads before they reach your team
- Books appointments straight into your calendar
- Hands off to a human the moment it matters
Component 03 of 6
CRM Automation
Quotes that chase themselves, and jobs that do not fall out of the calendar when the day runs over.
Every lead scored, sequenced and followed up automatically — nothing slips through the pipeline.
- Automatic lead capture from every channel
- Email and SMS nurture sequences
- Lead scoring and pipeline stage automation
- Task reminders so no follow-up is missed
Component 04 of 6
Google Business Profile
The map pack is where emergency work is won. Reviews and response rate decide who appears in it.
Improve your visibility in Google Maps and local search — the highest-intent, lowest-cost lead source most businesses ignore.
- Profile optimisation and category strategy
- Automated review requests after every job
- AI-drafted responses to every review
- Weekly posts, photos and Q&A management
Component 05 of 6
Lead Generation
Campaigns for the jobs with real margin — renovations, installs, servicing contracts — not $90 callouts.
Google Ads, Facebook Ads and landing pages engineered around a single number: cost per booked job.
- Google and Meta campaign build and management
- High-intent landing pages with A/B testing
- Offer and creative testing on a fixed cadence
- Reporting tied to revenue, not impressions
Component 06 of 6
AI Websites
A quote request that works from a phone, one-handed, in a wet hallway.
Fast, conversion-focused sites that answer questions, qualify visitors and book jobs while you sleep.
- Conversion-first page structure and copy
- Core Web Vitals tuned for Google rankings
- Built-in calculators, valuations and booking flows
- Chatbot and CRM wired in from day one
Before · After
What actually changes
Not capabilities in the abstract — the same five moments, handled the way they are now and the way they would be.
Emergency call while you are under a house
Voicemail — they ring the next trade
Answered, triaged, and you get a text with the address
Quote promised on site
Written at 10pm, or not at all
Sent from site before you leave the driveway
Quote sent, no reply
Forgotten after one text
Followed up automatically for three weeks
Customer not home
Two hours and a tank of fuel gone
Confirmed the day before, rescheduled if not
Job finished well
No review asked for
Requested at completion, while they are still pleased
Benefits
Five systems working as one
Each pillar is useful on its own. Together they close the loop — from attracting and capturing leads to converting and retaining customers.
Capture Every Job
24/7 Call Answering
Emergency Triage
Quote Request Forms
Online Booking
SMS Enquiry Capture
Job Photo Upload
Convert Leads Faster
CRM
Automated Emails
SMS
Appointment Booking
Lead Scoring
Pipeline Automation
Automate Your Business
AI Voice Receptionist
Document Automation
Reporting
Proposal Generation
Workflow Automation
Retain Clients
Review Automation
Email Marketing
Post-Settlement Follow-up
Automated Birthday Messages
Automated Referral Campaigns
Workflow
How a lead travels through the system
From the first search to the referral that follows — the full journey, automated end to end.
STEP 01
Homeowner searches urgently
You appear in the map pack for "emergency plumber near me" at 11pm.
STEP 02
The call gets answered
Voice AI picks up from the roof, the crawlspace and the ute.
STEP 03
Urgency is triaged
A burst pipe reaches you now. A quote request waits until morning.
STEP 04
Booked into a real slot
The job lands in your calendar with the address and access notes.
STEP 05
Confirmed the day before
Reminders cut the no-shows that waste a two-hour round trip.
STEP 06
Quote follows same day
The quote goes out from site, not from the kitchen table at 10pm.
STEP 07
Chased until answered
Unanswered quotes get followed up automatically for three weeks.
STEP 08
Review requested on completion
Asked at the moment the job is finished and the customer is happy.
The arithmetic
What the leak is worth
Your numbers, not ours. Move the sliders — the figure updates as you go.
Leaking per year
$0
$0 a week
Set the conversion rate to how often a caller you DO reach becomes a job — for most trades it is high, because someone ringing a plumber has already decided they need one.
Results
What trades & home services typically see
0%
Faster Lead Response
0%
Less Admin Time
24/7
AI Receptionist
0x
More Qualified Leads
Rollout
How the build actually runs
Capture ships first because it returns fastest. Search and campaign work is the slow half and we say so up front.
-
01
Week 1
Map and baseline
We trace every route an enquiry can take into your business and record what happens to each one today. Nothing is built yet. The baseline matters because it is what the result gets measured against.
-
02
Weeks 2–3
Capture goes live
The channels that stop the immediate leak — voice, chat, forms — deployed and connected to your existing systems. This is the fastest-returning part of the build and it ships first for that reason.
-
03
Weeks 4–6
Workflows and follow-up
Sequences, reminders and routing configured against your real process, then run in parallel with the manual version until the output matches. We do not switch anything off on trust.
-
04
Ongoing
Measure and tune
The dashboard goes live against the week-one baseline. Monthly review of what converted, what stalled and what to change. Search and campaign work compounds from here — this is the slow half, and it is where most of the eventual return sits.
Questions
What trades & home services ask us
The voice answering on its own usually pays for itself for a sole trader, because the arithmetic is brutal and simple: one recovered job a month covers it. The rest of the stack is worth adding when you have someone doing admin whose time you are paying for. We would rather start you on one component than sell you six.
That is the main thing we configure. You define what wakes you up — burst pipes, no power, gas, security — and everything else is logged and queued. Get the triage rules right and the after-hours phone stops being a tax on your evenings.
Only if you want it to, and only from a callout rate or price list you set. Most trades we work with keep pricing human because every job has variables, and an AI that guesses a number is worse than one that says "the team will confirm on site".
Yes. The job lands in the system you already run, with the address, contact and fault description filled in. We are not asking you to change how you dispatch — just to stop losing the call that starts it.
Free consultation · No obligation.
Ready to automate your trades & home services workflow?
Book a free 30-minute strategy session. We will map your current lead journey, show you where leads are being lost, and give you the plan to fix it.